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AA To Begin Selling Food in Coach

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  • AA To Begin Selling Food in Coach

    FORT WORTH, Texas, Dec. 17 /PRNewswire-FirstCall/ --

    American Airlines today announced it will begin selling food in the main cabin on select domestic routes, effective Feb. 1, 2005. The new program will be available on all domestic flights longer than three hours. First Class meals remain complimentary.

    When implemented, the new service will provide food options on more than 500 daily non-transcontinental flights -- approximately 300 more flights than currently offer food service. In addition, the new program will be offered in place of existing main cabin food service on approximately 120 transcontinental and 40 Hawaii flights. The move will help the carrier save roughly $30 million annually, while still providing customers with the option to have food on board on more than 660 domestic flights.

    The new food service is a direct result of tests by American in September. Survey results from customers and feedback from employees supported the idea of selling food in-flight and, ultimately, helped design the new program.

    "Selling food on-board is not a new concept in our industry, but we went to great lengths to test various food options with our customers," said Lauri Curtis, Vice President-Onboard Service. "Based on our customer research and feedback from our flight attendants, we believe our customers will appreciate this new option with some very attractive price points."

    American will offer a morning snack box from 6 a.m. to 9:59 a.m. and an afternoon snack box from 10 a.m. to 7:30 p.m. The morning version will contain a Kellogg's® Nutri-Grain Muffin Bar, Ocean Spray® Craisins®, New York Style® Brand® Mini Bagel Chips, rondele® cream-cheese spread and Peerless® Starlight Mint. The afternoon box will contain Pepperidge Farm® Distinctive Crackers, Sparrer's® gourmet beef salami slices, cheddar cheese, Delyse® Orchard Fruit Mix and Oreo® cookies. The new service will be offered on more than 500 non-transcontinental routes of three hours or greater in length and will be available for $3.

    In addition to the snack box, customers traveling on select transcontinental and Hawaii flights will be offered a freshly prepared sandwich or wrap for $5. On morning flights, a breakfast croissant sandwich with roasted turkey, cheddar cheese, and raspberry butter will be offered. After 10 a.m., customers can purchase an oven-roasted turkey wrap. The wrap consists of a roasted red-pepper tortilla, spread with spinach cream cheese, lined with Romaine lettuce and filled with oven-roasted turkey, red bell pepper and corn. This service will be available on approximately 120 transcontinental and 40 Hawaii flights daily. Non-alcoholic beverages in the main cabin will remain complimentary.

    Initially, only cash will be accepted for transactions, but American is investigating the ability to accept credit and debit cards in the future. First Class meals will remain complimentary and unchanged, with the exception of the discontinuation of special meal service on non-transcontinental domestic flights.
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  • #2
    The snack boxes sound like a good deal. Only 3$ and sounds like you get quite a bit. Throw in a salad for a little extra and thats a nice lunch even

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    • #3
      It is not good idea for buying with Food for sale and this is part of my favorites better with the meal for during on the flights. I like some of those airlines with food for sale with HP, DL. Both are good for me.

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