Starting next month, American Airlines’ regional affiliate American Eagle will begin charging customers $1 for a 12-ounce soda on flights into and out of Los Angeles. The airline tells Keith L. Alexander, Business Class columnist for The Washington Post (free registration), that the pay-for-soda strategy could be expanded to American’s mainline fleet if the experiment goes well. "That's one of the reasons you test something, to see what kind of impact it might have," American Eagle spokesman Dave Jackson tells Alexander. "There's a potential for it to go negatively. We also want to see what customers value." The carrier may also experiment with charging for snacks, pillows and blankets.
Travel expert Terry Trippler of Cheapseats.com says this may be the future of airline travel. "Eventually it's going to be 'This is how much you pay for your ticket and that just gets you transportation.' You will need to pay for everything else," he predicts. USATODAY.com columnist David Grossman echoes that sentiment, saying travelers may soon have to pay extra for "perks" like a window seat or an advanced seating assignment. "Airline pricing is going a la carte," he says.
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