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Westjet's Clive Beddoe outslines "vision"

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  • Westjet's Clive Beddoe outslines "vision"

    Yeah yeah its old, but its also rediculous.



    WestJet Airlines Ltd. was conceived as a cheap, no-frills alternative to Air Canada, but chief executive Clive Beddoe is among the first to admit it's becoming increasingly difficult to distinguish between the two airlines' business models.

    In recent months, WestJet has been busy adding such amenities as leather seats and live television to its once-Spartan fleet of Boeing 737s while Air Canada has been fixated on finding new ways to slash costs by ditching free meals, pillows and blankets from its jets in a bid to compete with lower domestic air fares.

    Mr. Beddoe said in an interview yesterday that he now foresees a day when carriers like WestJet compete side-by-side with Air Canada on lucrative overseas routes to far-flung destinations in Europe and Asia.

    "I don't think that's all that far away," he said. "In a sense, we've already started down that road. We're already flying halfway across the Pacific [to Hawaii], although to go any further would require a bigger aircraft."
    There becomming less of a LCC everyday.
    Last edited by ACman; 2006-05-04, 23:30. Reason: title
    -Kevin

  • #2
    WestJet is becoming less like SWA all the time, which is the business model that they started their business with. I flew on WestJet frequently when I lived in Canada and I always enjoyed flying on them. I just hope their SWA type of culture doesn't go away with their growth.
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    • #3
      Westjet's culture is here to stay. Have no worries

      Westjet is going to be compeating with air canada to england soon... either a takeover of another airline or a rental/lease agreement will be compleated soon. Just keep your eyes pealed for the news.

      BoB

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      • #4
        Originally posted by bbuse
        WestJet is becoming less like SWA all the time, which is the business model that they started their business with. I flew on WestJet frequently when I lived in Canada and I always enjoyed flying on them. I just hope their SWA type of culture doesn't go away with their growth.
        You know it will, WN is the brain child for LCC's and they set the standard for ways LCC's operated. WS on ther other hand is becomming more like a International LCC every single day, oooooh boy the troubles that lay ahead for going international.
        -Kevin

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        • #5
          Originally posted by Da-BoB
          Westjet's culture is here to stay. Have no worries

          Westjet is going to be compeating with air canada to england soon... either a takeover of another airline or a rental/lease agreement will be compleated soon. Just keep your eyes pealed for the news.

          BoB
          Uh huh. Who is Westjet going to purchase? Canada to LHR is a pretty saturated market now. Will we see B737's from YYZ to LHR? Don't think so.

          Where is Clive's vision for the employees? I hear rumblings.

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          • #6
            They've outgrown the low-cost model and simply have to turn their sights to new markets... Canada does not have the population to allow WestJet to sustain the kind of massive flight network that Southwest has been able to develop in the US...

            Remember, WestJet is a publicly traded company and always needs to be able to create more value... a departure from the LCC world is not surprising.

            WestJet should be commended for setting the standard for air travel in this country by lowering prices and offering superb customer service and memorable travelling experiences.
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            • #7
              Maybe 737NG/LRs to either STN or LTN from hometown YYC. Whichever, this comes as some surprise although WJ has the potential for O&Ds and ownward connecting trafic through YYC.
              Alain
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