One of the 40 best money makers worldwide in terms of profitability, Harley Davidson produced 300,000 bikes last year. The brand came back to this european country in 1997by setting up a fully fledged subsisdiary , which in turns drive an agressive policy of opening exclusive dealerships. Bringing the number of dealerships to 45 nationwide, the newly opened unit in Lyons has set goals in selling 200 bikes and recording a 3 million Euro revenue for the first fiscal year of operating. The french branch recorded a 50 million Euros revenue and now among the top five brands in selling 650 cc+ bikes. Top scorers are Susuki, Kawasaki, Honda and BMW. By the next 3 years, HD France hopes to get even with BMW as far the big bike market is concerned. To help with, it recently added sister company Buell's product range. Today an estimated 30,000 Harley Davidsons, mostly Electra Glides, are in regular use locally.
Alain
Alain
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