DENVER, Jan. 18 /PRNewswire-FirstCall/ -- In a move that shocked many at Frontier Airlines, Flip the Dolphin, one of Frontier's leading spokesmammals, went public with his demand to switch routes from Chicago to any of its seven Mexico destinations. During the press conference, which Flip held on January 8, 2006 on the tarmac at Denver International Airport (DIA), Flip essentially gave Frontier management an ultimatum -- either he goes to Mexico or he resigns.
Historically, the airline has not let its now-famous tail animals make decisions regarding the routes they fly. With 49 aircraft that fly to 54 destinations in the U.S. and Mexico, it would be a difficult challenge to accommodate each animal's request. However, what was originally seen as a "PR stunt" by Flip has become a heated debate, primarily in the carrier's home base of Denver, Colorado. Due to the public nature of the debate and Flip's continued use of multiple media vehicles (www.fliptomexico.com, TV, print, blogs etc.) Frontier felt it was important to address the issue directly to reassure customers, and Flip, that the dolphin is a valued member of the Frontier family.
"First and foremost it is important for everyone to know that we are hearing Flip loud and clear," said Jeff Potter, President and CEO of Frontier. "In addition, we are hearing our customers as well, and we know that there is strong support to see Flip make it Mexico. However, it is important to note that the decision regarding Flip's trip is not just about his desire for warmer weather. We have very specific guidelines and rules regarding Mexico travel and the public needs to know that these factors weigh heavily on the decision -- there's NAFTA regulations, inoculations, work visas ... This is not simply a matter of scheduling or denying Flip's wishes." Frontier spokesman, Joe Hodas added, "This is not the first time that Flip has made such an incredulous demand. And each time, we have given it careful consideration and come to the conclusion that it would be a logistical nightmare. It's just that simple. But, given the very public nature of Flip's campaign for Mexico, we will once again review the facts. However, we can't stress enough that this is not a decision that can be made on a whim, and we cannot let our policies bend to public pressure. We will weigh our options carefully, and hope to reach an agreement that satisfies both Flip and Frontier Airlines. In the meantime, we ask for Flip's patience, as well as the patience of all of Flip's supporters."
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